Writing a one-pager for the teacher's (customer's) introduction

The end use of any project should always be the first concern. The Evergreen Education Foundation (EEF) Program Director asked for a summary (sometimes called a one-pager) to show the prospective school teachers. Then the teachers can decide whether they want to participate or not. This is basic marketing and sales. I have already written an engineering specification which described the project for engineering and manufacturing; but writing for the end-user is different in that they do not care some much about how it is designed or manufactured. The school teachers are more interested what the lesson objectives are and how they will administer the program. Being an engineer, I was a bit challenged at first to write from this prospective; I got some good feedback and advice from the EEF Program Director in China. Teamwork is always better than one person.